At the moment there is a print ad competition going on in Sweden. Reklamcupen, an initiative by Dagens Nyheter, a major news paper in Sweden. Reklamcupen is a summer competition where agencies compete about doing the best print ad. It’s set up as a soccer tournament. The ads are published two and two and are judged by a selected jury. In the end of the tournament the winner ad is selected by the news paper readers.

Client: Kikkoman Soy Sauce
Agency: Scholz & Friends Sweden

Copy: “Culinary art from Japan.” / “Matlagningskonst från Japan.”

Annonsen på Svenska.

http://citat.se/web/dn/reklamcupen/

Tags: kikkoman, reklamcupen, scholz friends

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Translate: Swedish / Spanish / Finnish / German / Japanese

This entry was posted on Friday, July 11th, 2008 at 10:56 am and is filed under advertising, awards, press, Sweden. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.