One guerilla for the Swedes. To explain the benefits of Skandiabankens mortgage, “The mortgage ladder” stickers was put on the stairs leading up to an apartment for sale. Each sticker containing the interest and procentages of different mortgage amounts, climbing a notch for every step taken.

Client: SkandiaBanken
Agency: John Doe Worldwide

Tags: ambient, bolånetrappan, guerilla, john doe worldwide, skandiabanken

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This entry was posted on Thursday, August 21st, 2008 at 3:46 pm and is filed under Sweden, guerilla. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.