An outdoor campaign for the TV show Who can beat Fredrik and Filip?

Scribbled on eurosize:

Guerilla… eh, guerilla use of traditional media, eh.

“I can beat you!” etc.

“My dad’s richer than your’s”

I guess this is part of the campaign… Wonder what people not in advertising think about it.

Tags: ambient, fredrik och filip, guerilla, kanal 5

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This entry was posted on Tuesday, September 9th, 2008 at 10:19 am and is filed under advertising, guerilla, outdoor, Sweden. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.