According to a recent survey, the most favoured brand in Sweden is a dish washing detergent. In the survey taken among 1000 people in the ages ranging from 15 to 65 YES came out the winner in all three categories.
Pop info: In the rest of the world, YES is known by the name FAIRY.
Most favoured brands:
Yes
Apoteket
IKEA
Adidas
Sony Ericsson
Lambi
Svinto
Ajax
Nokia
ElectroHelios
Most loved brands:
Yes
Apoteket
IKEA
Lambi
Sony Ericsson
Adidas
Svinto
Nokia
Ajax
Levis
Most satisfied customers:
Yes
IKEA
Lejonet och Björnen (ice cream)
GANT
Lambi
Svinto
Sony Ericsson
Adidas
Zoégas Coffee
Apoteket
Source: Resumé