The brilliance of the first Gears of War commercial can’t be repeated. It’s expected now which makes it impossible. The surprise has been cunsumed.

What do you think?

(more…)

Funny stuff. I think I’ll upload all my ideas.

Agency: Farfar
Production: Perfect Fools

Here’s a creative on one of the few billboards in Sweden.

Cut your energy costs with up to 64%.

Agency: Publicis Stockholm
Art director: Linda Casserlöv
Copywriter: Per Westin

http://adcontrarian.blogspot.com/

Haha. Every creatives dream. Using a mime. The production could be better… But it makes me chuckle.

http://www.francoisthetalkingmime.com/

SMACK!

http://www.platform21.nl

Is NEC ShieldPRO Japan’s toughest PC? NEC is trying to prove so by running tests on it with the help of one of their sales managers. Say hi to poor Carl Persson.

Film 1,

Film 2,

The website,

http://japanstuffastepc.se/wp/

Agency: Åkestam.Holst
Client: NEC

 Two commercials out of Saatch & Saatchi, Sweden for Sony Ericsson.

The Clash:

Frank Sinatra:

Client: Sony Ericsson
Agency: Saatchi & Saatchi
Creatives: Fredrik Preisler, Mårten Hedbom
Production: RBG6
Directors: Joel Nordström, Lars Ohlin