–That’s not a banner, this IS a banNER!

http://www.wired.com/

http://www.hm.com/se/autumnfashion#/ff09/

Production: Perfect Fools

09/04/2009

New York, NY – In the light of the recent events surrounding the “Tsunami Ad” created by DDB Brazil for WWF, the One Club announces today that we will implement what we believe to be the most stringent and thorough “fake ads” policy in our industry.

The One Club defines “fake ads” as: ads created for nonexistent clients or made and run without a client’s approval, or ads created expressly for award shows that are run once to meet the requirements of a tear sheet.

For 2010 and onwards, the One Show will be adopting the following new rules and penalties.

1. An agency or regional office of an agency network that enters an ad made for nonexistent clients, or made and run without a client’s approval, will be banned from entering the One Show for 5 years.

2. The entire team credited on the “fake” entries will be banned from entering the One Show for 5 years.

3. An agency or regional office of an agency network that enters an ad that has run once, on late night TV, or has only run because the agency produced a single ad and paid to run it themselves*, will be banned from entering The One Show for 3 years.

* The One Club reserves the right to review ‘late-night, ran-once’ and launch versions, at The One Club’s discretion. If it is determined that the ad was created expressly for award show entry, the penalty will hold.

The One Club exists to champion excellence in advertising and design in all its forms. We will stringently enforce these rules and penalties to ensure that The One Show remains the pinnacle of advertising and design created for marketers and brands.

The One Show encourages other international award shows to follow suit with similar policies. In addition, we are in the process of developing an initiative in the agency, client, and creative communities, in which individuals and agencies will be called upon to monitor and eliminate “fake” ads at their source. A detailed guidelines will appear in the 2010 One Show Call for Entry.”

Kevin Swanepoel
President
The One Club

For further information please contact: Kevin@oneclub.org

Source: http://www.oneclub.org/oc/press/?id=112

The way to success in the ad business, four beginning steps by Alex Bogusky.

If you have to be afraid of something, then fear mediocrity

An old friend of mine stopped by the office the other day to ask me about our new business process. He has a smaller agency and they’re looking for strategies to help grow the shop. The first time we ever met he was helping us with some of the work connected to launching the Florida Truth campaign. CP+B was about 60 people back then so he’s seen us go through a lot of changes and I think we were both surprised by a lot of what the conversation revealed as the drivers of growth for us. I wanted to jot them down while they were still fresh in my head.

http://alexbogusky.posterous.com/if-you-have-to-be-afraid-of-something-then-fe

Humans!

We really care about the environment. No really, we do. And we hate the human species. Really, we do. We decided to get political for a minute to bring you this warning about a possible future for the planet. Heed our warning. What are you going to do about it?

Credits:

Client: Short Film
Agency: independent
Director: Three Legged Legs
Animation: Three Legged Legs
Narrator: Dave Mitchell
Music: Richard Emmet