At the moment there is a print ad competition going on in Sweden. Reklamcupen, an initiative by Dagens Nyheter, a major news paper in Sweden. Reklamcupen is a summer competition where agencies compete about doing the best print ad. It’s set up as a soccer tournament. The ads are published two and two and are judged by a selected jury. In the end of the tournament the winner ad is selected by the news paper readers.

Client: Net On Net
Agency: Garbergs

Copy:

“Lite sämre lägen mycket bättre priser” / “The location is worse, the prices are better.”

To clarify the idea a bit. Net On Net is an online home electronics shop. They have warehouse shops where people pick up their ordered goods etc. They keep the prices down by placing their shops in very rural places.

Grand Award Winners:

Guinness, Tipping Point

Entering Company: ABBOTT MEAD VICKERS BBDO
Brand: Diageo (Draught Guinness)
Country: England Category: Editing

Epuron, Power of Wind:

Entering Company: Nordpol Hamburg Brand: Epuron / German Ministry for the Environment
Country: Germany Category: Corporate Image/Information/Recruitment

Malteser Ambulance Service

No images avaliable.

Ogilvy Frankfurt / Frankfurt, Germany
Malteser “Typo Crash” Print Campaign
Civic/Social Education (Animal Rights/Road Safety, etc.

http://www.newyorkfestivals.com
http://www.internationalawardsgroup.com/nyfa/showcase/

I remember how much discussions there was about so called scam work in Cannes a few years back. I even remember ads being pulled due to scam. And now, it’s all scam work. Ok, it might have run. But the objective for the ads are nothing but winning awards. A boring person would rant about pushing products.

What happened to “solve problems”? Today creatives invent the problems with the solution. What came first, the idea or the client? What ever happened with good bread & butter work?

“Yes, y’all might remember a Cannes gold lion winner of 1999 from DM9 DDB, Sao Paulo for Parmalat Hot Chili Ketchup, it was claimed to be a scam ad and AdAge even tried to find the source of the media run. After repeated calls by Advertising Age to the agency asking when and where the ad ran, a representative said the ad ran in June 1999 in an unnamed magazine published by a company called Sisal. The deadline for Cannes entries is two months earlier, in April, implying the ad only ran after it was awarded. And Sisal, a call to the company revealed, publishes car magazines, an improbable media choice for a ketchup ad. So, the Pringles ad might be a Badlander, in that we’ve seen the idea before. But then again, maybe not since the other ad might not have been a real ad anyway. Still, if you want to depict “hot” what better way than a tongue sticking out?”

Source: http://commercial-archive.com/node/143061