Advertising Agency: Leo Burnett Chicago Illinois, USA
Global Chief Creative Officer: Mark Tutssel
Chief Creative Officer: John Condon
EVP/Creative Group Head: John Montgomery
Creative Directors: V. Cook, G. Fox-Robertson, B. Shembeda, A. Gross

Everything’s done? Have a look further down the page or click here.

“Wash hands after use.”

Agency: Rediffusion Dyr, New Delhi, India
Creative Directors: Shantanu Chatterjee, Sangita Dev
Art Director: Shantanu Chatterjee
Copywriter: Sangita Dev
Photographer: Saurav Dua
Published: October 2006

I remember how much discussions there was about so called scam work in Cannes a few years back. I even remember ads being pulled due to scam. And now, it’s all scam work. Ok, it might have run. But the objective for the ads are nothing but winning awards. A boring person would rant about pushing products.

What happened to “solve problems”? Today creatives invent the problems with the solution. What came first, the idea or the client? What ever happened with good bread & butter work?

“Yes, y’all might remember a Cannes gold lion winner of 1999 from DM9 DDB, Sao Paulo for Parmalat Hot Chili Ketchup, it was claimed to be a scam ad and AdAge even tried to find the source of the media run. After repeated calls by Advertising Age to the agency asking when and where the ad ran, a representative said the ad ran in June 1999 in an unnamed magazine published by a company called Sisal. The deadline for Cannes entries is two months earlier, in April, implying the ad only ran after it was awarded. And Sisal, a call to the company revealed, publishes car magazines, an improbable media choice for a ketchup ad. So, the Pringles ad might be a Badlander, in that we’ve seen the idea before. But then again, maybe not since the other ad might not have been a real ad anyway. Still, if you want to depict “hot” what better way than a tongue sticking out?”

Source: http://commercial-archive.com/node/143061

Here’s a last year Cannes winner. A perfect Iwidi.

Advertising Agency: JWT, Kuala Lumpur, Malaysia

Below I have posted some of the Cannes Lions Outdoor winners that I like. I’ll keep on posting some of the awarded peices during this week.

Impatient people can have a look for themselves here:

http://www.canneslions.com/winners/

Type Of Entry: Product & Service
Category: Toiletries
Title: MICHAEL / Title: THOMAS / Title: NORBERT
Advertiser/Client: BRAUN
Product/Service: NOSE HAIR TRIMMER
Entrant Company, City: BBDO GERMANY, Duesseldorf
Country: GERMANY
Advertising Agency, City: BBDO GERMANY, Duesseldorf
Country: GERMANY
2nd Advertising Agency: BBDO DUESSELDORF
Country: GERMANY
Executive Creative Director: Toygar Bazarkaya
Creative Director: Toygar Bazarkaya
Copywriter: Daniel Aykurt
Art Director: Daniel Aykurt
Photographer: Ralf Gellert
Art Buyer: Birgit Paulat
Account Supervisor: Adam Kennedy/Silke Joosten/Jacqueline Standt
Advertiser’s Supervisor: Jose Carlos Gonzalez Hurtado (General Manager)

Is it really worth gold?

Category: Large Scale
Title: WOMAN’S SHOE / Title: MAN’S SHOE
Advertiser/Client: GREENPEACE
Product/Service: GREENPEACE
Entrant Company, City: McCANN ERICKSON, Madrid
Country: SPAIN
Advertising Agency, City: McCANN ERICKSON, Madrid
Country: SPAIN
Executive Creative Director: Leandro Raposo
Creative Director: Mónica Moro/Pablo Sticker/Pablo Colonnese
Copywriter: Javier Wandosell/Juan Carlos Salas
Art Director: Javier Wandosell
Photographer: Gonzalo Puertas
Art Buyer: Juan Pacheco