Cannes Gold:

Type of Entry: Product & Service

Category: Alcoholic Drinks

Title: SLO MO

Advertiser/Client: FOSTERS GROUP
Product/Service: CARLTON DRAUGHT
Entrant Company: CLEMENGER BBDO MELBOURNE, AUSTRALIA
Advertising Agency: CLEMENGER BBDO MELBOURNE, AUSTRALIA
Creative Credits
Chief Creative Officer: James McGrath
Executive Creative Director: Ant Keogh
Creative Director: Creative Team: Richard Williams/Anthony Phillips
Art Director: Annie Beauchamp
Agency Producer: Senior TV Producers: Sonia Von Bibra/Pip Heming
Advertiser’s Supervisor: Account Director: Mick McKeown
Account Manager: Phoebe Farquharson
Account Supervisor: Group Account Director: paul Mcmillan
Production Company: PLAZA FILMS Sydney, AUSTRALIA
Director: Paul Middleditch
Producer: Executive Producer: Peter Masterton
Editor: Peter Whitmore / Jo McKenzie
Sound Design/Arrangement: Level Two Music And Electric Dreams
Music: Artist/Title: Sound Designer/Engineer: Cornel Wilczek

Brief Explanation:

Super slow motion vision accompanied by really important music has permeated every facet of television, thanks to sport, wildlife documentaries and high-brow advertisements. Which is why Carlton Draught decided it was the perfect time to turn this high precision camera on something a little less spectacular: Men in pubs

More Cannes Film winners:

http://www.adweek.com/cannes-lions-2011/worlds-best-commercials-2010-11-132944

Brilliant commercial from the oh so brilliant Eric Silver, BBDO.

Agency: JWT Puerto Rico
Client: Trident



Remember where you saw it last!

Directed by Roman Coppola