I remember how much discussions there was about so called scam work in Cannes a few years back. I even remember ads being pulled due to scam. And now, it’s all scam work. Ok, it might have run. But the objective for the ads are nothing but winning awards. A boring person would rant about pushing products.
What happened to “solve problems”? Today creatives invent the problems with the solution. What came first, the idea or the client? What ever happened with good bread & butter work?
“Yes, y’all might remember a Cannes gold lion winner of 1999 from DM9 DDB, Sao Paulo for Parmalat Hot Chili Ketchup, it was claimed to be a scam ad and AdAge even tried to find the source of the media run. After repeated calls by Advertising Age to the agency asking when and where the ad ran, a representative said the ad ran in June 1999 in an unnamed magazine published by a company called Sisal. The deadline for Cannes entries is two months earlier, in April, implying the ad only ran after it was awarded. And Sisal, a call to the company revealed, publishes car magazines, an improbable media choice for a ketchup ad. So, the Pringles ad might be a Badlander, in that we’ve seen the idea before. But then again, maybe not since the other ad might not have been a real ad anyway. Still, if you want to depict “hot” what better way than a tongue sticking out?”
Source: http://commercial-archive.com/node/143061
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