Here’s a creative on one of the few billboards in Sweden.

Cut your energy costs with up to 64%.

Agency: Publicis Stockholm
Art director: Linda Casserlöv
Copywriter: Per Westin

Is NEC ShieldPRO Japan’s toughest PC? NEC is trying to prove so by running tests on it with the help of one of their sales managers. Say hi to poor Carl Persson.

Film 1,

Film 2,

The website,

http://japanstuffastepc.se/wp/

Agency: Åkestam.Holst
Client: NEC

 Two commercials out of Saatch & Saatchi, Sweden for Sony Ericsson.

The Clash:

Frank Sinatra:

Client: Sony Ericsson
Agency: Saatchi & Saatchi
Creatives: Fredrik Preisler, Mårten Hedbom
Production: RBG6
Directors: Joel Nordström, Lars Ohlin

Ogilvy, Sweden took a trip down to Georgia to pick up items for their campaign for United Nations Sweden. The items are now on display in Adshels. Here’s a picture I took on my way to work this morning.

This dress was found behind a deserted factory in Oseti.

At the moment there are attacks on civilians from militia and robbing gangs. There are reports that soldiers are still raping and shooting people for fun. The civilian suffering is not over. It has only just begun.

In Georgia there are 280 000 refugees. To contribute with 50 kr, send a SMS to “FN” on 72900.

Nice campaign. Although I have a small issue with it being close to the old Benetton campaign by Olivier Toscani.

Some more Olivier Toscani work for Benetton

Finally, an IKEA series named Stockholm, our favourite city in the world. Nice website Forsman,

http://www.ikea.com/ms/sv_SE/rooms_ideas/ikea_stockholm/index.html

Ok, a post with brand new Swedish commercials without subtitles. Tough. Consume it like eye candy.

This is a campaign for Försäkringskassan (The Swedish Social Insurance Agency). The apparent reason for the campaign. Copy/paste from Försäkringskassans website,

New rules in Sickness Insurance from 1 July 2008
This is a summary of the new rules and should not be regarded as a legal text on the subject. Please contact Försäkringskassan [The Swedish Social Insurance Agency] for more information.

Time limitation of sickness benefit
You can receive ordinary sickness benefit for at most 364 days during a 450-day period (15 months). This period is called the time frame. After the 364 days, you can apply for extended sickness benefit. If you are very seriously ill, you can apply for continued sickness benefit.

etc. etc.

Changes in the rules regarding the Swedish welfare System that is. Anyhow, nicely produced commercials…

Client: Försäkringskassan (The Swedish Social Insurance Agency)
Agency: Garbergs

Program your way to the top / http://www.welcometothelist.com

The objective of this campaign site for technical consulting firm ÅF is to recruit 100 programmers and developers. The get on the top ten you need to program your way thru the campaign site… which excludes non-coders thus focusing on the main target group. There is also a couple of prizes hidden throughout, among those are 1500 Jolt Cola (sic!).

How to get into the campaign site:

> start
- start campaign site, see the top ten list

> ls
- list files

More basic UNIX/LINUX commands:

http://mally.stanford.edu/~sr/computing/basic-unix.html

Client: ÅF
Agency: Peacock and Lonely Duck, Sweden

Here it is. This year’s best advertising in Sweden according to consumers.

Client: Kavli, Räkost
Agency: Hei, Oslo/Norway

Cardigan/Curtain rod

Polo shirt/Glue stick – Dress/Iron

Dress/fluorescent lamp - Coat/Micro fibre rag. In this one there is a real rag hanging from her hand.

Åhlens Thousands of possibilities

Client: Åhlens, High Street Shopping Center
Agency: King

Why does the street musicians always play the songs last? BBH New York decided change this and let 20 busker’s jam with Oasis on the streets of New York.

http://nycvisit.com/content/index.cfm?pagePkey=2174