The way to success in the ad business, four beginning steps by Alex Bogusky.

If you have to be afraid of something, then fear mediocrity

An old friend of mine stopped by the office the other day to ask me about our new business process. He has a smaller agency and they’re looking for strategies to help grow the shop. The first time we ever met he was helping us with some of the work connected to launching the Florida Truth campaign. CP+B was about 60 people back then so he’s seen us go through a lot of changes and I think we were both surprised by a lot of what the conversation revealed as the drivers of growth for us. I wanted to jot them down while they were still fresh in my head.

http://alexbogusky.posterous.com/if-you-have-to-be-afraid-of-something-then-fe