Diesel has launched an online radio station and inline with the concept they have designed their shop front at Carnaby Street to look like a boom blaster.

http://cult.diesel.com/

As Diesel is down with The New you can follow the radio station on Twitter and Facebook.

Diesel is turning 30 year’s. Here’s the invitation for the party.

Be aware! For some this might not be suitable for viewing at the office.

http://www.diesel.com/xxx/

Client: Diesel
Agency: The Viral Factory