Ok, a post with brand new Swedish commercials without subtitles. Tough. Consume it like eye candy.

This is a campaign for Försäkringskassan (The Swedish Social Insurance Agency). The apparent reason for the campaign. Copy/paste from Försäkringskassans website,

New rules in Sickness Insurance from 1 July 2008
This is a summary of the new rules and should not be regarded as a legal text on the subject. Please contact Försäkringskassan [The Swedish Social Insurance Agency] for more information.

Time limitation of sickness benefit
You can receive ordinary sickness benefit for at most 364 days during a 450-day period (15 months). This period is called the time frame. After the 364 days, you can apply for extended sickness benefit. If you are very seriously ill, you can apply for continued sickness benefit.

etc. etc.

Changes in the rules regarding the Swedish welfare System that is. Anyhow, nicely produced commercials…

Client: Försäkringskassan (The Swedish Social Insurance Agency)
Agency: Garbergs

At the moment there is a print ad competition going on in Sweden. Reklamcupen, an initiative by Dagens Nyheter, a major news paper in Sweden. Reklamcupen is a summer competition where agencies compete about doing the best print ad. It’s set up as a soccer tournament. The ads are published two and two and are judged by a selected jury. In the end of the tournament the winner ad is selected by the news paper readers.

Client: Net On Net
Agency: Garbergs

Copy:

“Lite sämre lägen mycket bättre priser” / “The location is worse, the prices are better.”

To clarify the idea a bit. Net On Net is an online home electronics shop. They have warehouse shops where people pick up their ordered goods etc. They keep the prices down by placing their shops in very rural places.

Pictures taken this morning.

“Lay low this summer”
Agency: Garbergs, Stockholm/Sweden
Client: Glocalnet, Cheap Swedish telephone operator