The brilliance of the first Gears of War commercial can’t be repeated. It’s expected now which makes it impossible. The surprise has been cunsumed.

What do you think?

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 Client: Gears of War 2
Agency: T.A.G., San Francisco
Creative Director: Scott Duchon, Geoff Edwards, John Patroulis
Art Director: Nate Able
Copywriter: Mat Bunnell

Source: Creativity

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