One guerilla for the Swedes. To explain the benefits of Skandiabankens mortgage, “The mortgage ladder” stickers was put on the stairs leading up to an apartment for sale. Each sticker containing the interest and procentages of different mortgage amounts, climbing a notch for every step taken.

Client: SkandiaBanken
Agency: John Doe Worldwide

Here’s a nice idea for Stockholm Quality Outlet, a fashion outlet located a couple of miles outside Stockholm. These posters are strategically placed outside high fashion malls around Stockholm. This one next to posh NK.

Headline: “Changing room”
Body copy: “Same brands as on the high street. Totally different prices.”

Agency: John Doe Worldwide, Sweden
Client: Stockholm Quality Outlet