Here’s a video of an event were the main tele communications company in Sweden stops 100 people (extras) at Stureplan in the center of Stockholm. The extras freeze on call by a pause symbol being shown on the large nearby plasma screen.

Very fresh, one more video coming:

More about the event (in Swedish).

Client: Telia
Agency: Storåkers

I’m sure a lot of people will think about the event that took place at The Grand Central in New York.

Did Telia do wrong to borrow this idea? Yes! No! No comment! View Results  Loading ...

Pictures of the Stockholm event: