At the moment there is a print ad competition going on in Sweden. Reklamcupen, an initiative by Dagens Nyheter, a major news paper in Sweden. Reklamcupen is a summer competition where agencies compete about doing the best print ad. It’s set up as a soccer tournament. The ads are published two and two and are judged by a selected jury. In the end of the tournament the winner ad is selected by the news paper readers.

Client: Kikkoman Soy Sauce
Agency: Scholz & Friends Sweden

Copy: “Culinary art from Japan.” / “Matlagningskonst från Japan.”

Annonsen på Svenska.

http://citat.se/web/dn/reklamcupen/

At the moment there is a print ad competition going on in Sweden. Reklamcupen, an initiative by Dagens Nyheter, a major news paper in Sweden. Reklamcupen is a summer competition where agencies compete about doing the best print ad. It’s set up as a soccer tournament. The ads are published two and two and are judged by a selected jury. In the end of the tournament the winner ad is selected by the news paper readers.

Client: Net On Net
Agency: Garbergs

Copy:

“Lite sämre lägen mycket bättre priser” / “The location is worse, the prices are better.”

To clarify the idea a bit. Net On Net is an online home electronics shop. They have warehouse shops where people pick up their ordered goods etc. They keep the prices down by placing their shops in very rural places.