Here’s a video of an event were the main tele communications company in Sweden stops 100 people (extras) at Stureplan in the center of Stockholm. The extras freeze on call by a pause symbol being shown on the large nearby plasma screen.

Very fresh, one more video coming:

More about the event (in Swedish).

Client: Telia
Agency: Storåkers

I’m sure a lot of people will think about the event that took place at The Grand Central in New York.

Did Telia do wrong to borrow this idea? Yes! No! No comment! View Results  Loading ...

Pictures of the Stockholm event:

Campaign for Telia Mobile Internet. Telia is one of the major Telephone Companies in Sweden. In their advertising we get to follow the life a family of three. A son, his sister and their father.

Agency: Storåkers McCann, Sweden
Client: Telia

Title: Under ytan:

Super: “Take Internet with you this summer”

Title: Över ytan

Translation:
Son – Did you find the computer?
Dad – No, but I managed to save the Internet
(holding an USB mobile Internet modem)

Super: “Take Internet with you this summer”